For furniture stores

Sell it, order it, deliver it. Without the phone tag.

Backroom is the register, special orders, delivery schedule and customer texts for a furniture store, in one place. It keeps every customer posted on its own, so nobody at your store spends the day chasing orders.

Book a 20-minute walkthroughWatch one sale, start to finish

Scroll to follow one sectional from the sale to Rosa's living room

Sold. The order is saved the second you ring it up, and Rosa gets a thank you text. Nobody writes it on a sticky note.

Your store's screen

Rosa Nair's order in Backroom: Lindyn sectional, beige, still to order from the supplier, paid in full
The same order: ordered, due to arrive Sep 25
The same order: ready, the sectional is here
The same order: booked by Rosa for Thursday Sep 24, morning, with Rudi driving
The same order: done, delivered Thursday Sep 24

Rosa's phone

  1. 1SoldSep 2

    Sold. The order is saved the second you ring it up, and Rosa gets a thank you text. Nobody writes it on a sticky note.

    Your store's screen

    Rosa Nair's order in Backroom: Lindyn sectional, beige, still to order from the supplier, paid in full

    Rosa's phone

  2. 2OrderedSep 3

    Ordered. Mark it ordered with the day it's due. Rosa checks her order page instead of calling, and if the date slips, Backroom flags it.

    Your store's screen

    The same order: ordered, due to arrive Sep 25

    Rosa's phone

  3. 3It arrivedSep 21

    It arrived. The moment it's checked in, Backroom texts Rosa a link to pick her own delivery day. Nobody plays phone tag.

    Your store's screen

    The same order: ready, the sectional is here

    Rosa's phone

  4. 4BookedSep 21

    Booked. Rosa picks Thursday morning herself. It goes straight onto your delivery schedule, and she gets a reminder the day before.

    Your store's screen

    The same order: booked by Rosa for Thursday Sep 24, morning, with Rudi driving

    Rosa's phone

  5. 5On the waySep 24

    On the way. One tap on the driver's phone tells Rosa he's 30 minutes out. It comes from the store's number, not his own.

    Your store's screen

    The same order: booked by Rosa for Thursday Sep 24, morning, with Rudi driving

    Rudi's phone, the driver

  6. 6DeliveredSep 24

    Delivered. One tap at the door closes the order, and Rosa gets a thank you. If anyone asks later, the order shows the day it arrived.

    Your store's screen

    The same order: done, delivered Thursday Sep 24

    Rudi's phone, the driver

The order screens are captured from Backroom running a made-up store. The phones are rebuilt from the Backroom app and the pages your customers see.

What it fixes

Four headaches every furniture store knows.

And what Backroom does about each one.

Customers keep calling to ask where their sofa is.

Backroom texts them at every step on its own: when it arrives, the day it's coming, a reminder the day before, and when the truck is on the way.

Rosa NairSent on their own

  1. Good news, your order is in! Pick your delivery day: Pick a day

  2. Reminder, your delivery is tomorrow, in the morning, 9 AM to 12 PM.

  3. On my way, about 30 minutes out.

Special orders slip through the cracks.

Everything you sold that has to come from a supplier sits on one list, still to order or ordered with the day it's due. A late one turns red, so nothing gets forgotten.

Special orders in Backroom: Lena Ortiz ordered and past the expected date in red, Jon Ellis still to order, Rosa Nair ordered and due Sep 25

Staff text customers from their personal phones.

Your whole team calls and texts from the store's own numbers, on the computer or their phone, and every reply lands in one shared inbox anyone can answer.

Messages in Backroom: Rosa asks if the sofa is still coming this morning, and the on my way text answers her, with her order beside the conversation

Missed calls turn into lost sales.

When nobody picks up, the caller gets a text back within a minute, and the call waits in Messages until someone calls them back.

Messages in Backroom: a missed call, and the text back a minute later, marked as owing a callback

Proof

One furniture store, the last 30 days.

123deliveries
262customer texts sent automatically
611customer texts answered from one inbox
657calls on the store's own numbers

One furniture store using Backroom. Pulled from Backroom on Sep 22, 2026.

Switching

Switch in a day, not a season.

Whatever you use today, your records come with you, and you keep selling while it happens.

01

Bring your records overYour customers, products and past sales come with you, so nobody starts from a blank screen.

02

Set up your numbers and textsThe store's own phone numbers, and the automatic texts written in your words.

03

Ring your first saleSell, take payment, and the order starts looking after itself.

See it on a real store's day.